Atelier100

Client: H&M Group and IKEA
Type: Retail
Place: London
Photography: Leon Chew, Studio Navet

Studio Navet led the creative and strategic development of Atelier100, a new retail concept in London backed by H&M Group and IKEA. Built around a collective of makers, manufacturers, and design experts, the space works as a shop, workshop, and co-working environment in one, with a single rule: every product sold is designed and made within 100 km of central London. Studio Navet led the work shaping the concept, the creative briefs, and the mentorship programme behind the pilot, and fitted the space with materials repurposed from the brands' existing stores — including the recently acquired TopShop at Oxford Circus.

About Atelier100
A think tank and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life, and inspiring local communities to shop close to home. Now in its second year, it is driven by an exciting collective of creatives, makers and design industry experts. Atelier100 was established to bring the focus back towards the merits of local design and local production, giving agency to ideas that might otherwise have remained in limbo.

Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
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Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
Atelier100 retail concept in London by Studio Navet — shop and workshop space fitted with repurposed store materials.
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